Seven days free — no card
Everything your competitors do.None of the noise.
probr reads their site, social, newsletters, ads and press every day, throws away the announcements that change nothing, and sends you the ones that do.
- 5
- surfaces watched per competitor
- Daily
- sweep for new material
- Monday
- brief in your inbox
- $19
- a month to start, 5 competitors
The pipeline
One move. Three sources. One alert.
A competitor cuts their entry price. It lands on their pricing page, in a post, and in a trade headline — hours apart. You get told once.
Northwind cut its entry tier to $99
Down from $149, aimed at teams under ten seats — the segment they had spent a year moving away from.
What we tell you
Six kinds of move worth interrupting you for.
Every signal probr sends is classified against a taxonomy of 113 event types — not matched on a keyword.
Pricing
A price, a plan, or the whole packaging model moves.
Price Increase · Price Decrease · Pricing Model Change
Product
What they shipped, what they changed, what they quietly retired.
Product Launch · Product Update · Product Sunset · Feature Deprecation
Positioning
Rebrands, pivots and the campaigns that announce them.
Rebranding · Strategic Pivot · Marketing Campaign
People
Who arrived, who left, and where they are staffing up.
Executive Appointment · Executive Departure · Mass Hiring · Staff Reduction
Deals & capital
Money raised, companies bought, partners signed.
Capital Raise · Acquisition · Merger · Partnership
Risk & trust
Breaches, rulings, and the certifications that open doors.
Data Incident · Vulnerability Disclosure · Regulatory Penalty · Certification
More signal types as the taxonomy earns them.
The filter
Most of what they publish means nothing.
One morning from a single competitor, sorted the way probr sorts it.
sample feed · last 24h · unfiltered
3 kept
Who it's for
A short list, watched properly.
Every plan is a fixed number of competitors, and the smallest is five. That only makes sense if your list is short and you actually read what comes back.
Built for this
- A founder or small team with five to fifteen competitors worth watching
- Someone who wants to hear about a pricing change the week it happens, not at the next planning cycle
- Anyone who has tried doing this with alerts and gave up on the volume
Not built for this
- Battlecards synced into a CRM for a sales floor — that is an enterprise platform, and probr is not trying to be one
- Mapping a whole market you do not have names for yet
- Anything needing a human analyst to verify each finding before it reaches you
For agents
Your assistant can read it too.
probr ships an MCP server, so the intelligence is not trapped behind a dashboard you have to remember to open.
The three tools it exposes
list_watchesThe competitors you are trackingget_recent_signalsRecent signals found about any of themget_latest_briefYour latest brief
How it connects
Point Claude, Cursor, ChatGPT or any MCP client at your workspace and ask in your own words — “what did our competitors ship this week?” — instead of reading a feed.
Read-only, by design. An agent sees everything you see and changes none of it — it cannot add competitors, alter settings or touch billing.
Straight answers
What probr will get wrong.
It is a model reading public material, so treat it as a well-briefed assistant rather than a system of record.
It misses things.
A competitor can publish somewhere probr does not watch, or bury a change in a page it read yesterday.
It gets details wrong.
It can attribute an announcement to the wrong company, or state something with confidence that never quite happened.
It has no opinion worth trusting alone.
Every signal carries the link it came from, so checking one takes a click. Do that before you act on anything that matters.
Pricing
Pick a size. Leave anytime.
Every plan does everything. The only difference is how many competitors it watches, and you can move between them whenever your list changes.
Starter
one product, its closest competitors
- 5 competitors
- Daily sweep of every competitor
- Weekly brief by email
- Slack delivery
- Shareable report export
- MCP access for agents
Promost teams
a market you actually compete in
- 20 competitors
- Daily sweep of every competitor
- Weekly brief by email
- Slack delivery
- Shareable report export
- MCP access for agents
Business
several segments, or several teams
- 50 competitors
- Daily sweep of every competitor
- Weekly brief by email
- Slack delivery
- Shareable report export
- MCP access for agents
No card at sign-up. Every workspace gets 7 days on Starter, and when they are up probr stops watching until you pick a plan — there is nothing to cancel and nothing to forget. Plans renew monthly until you stop them, and the month you are in is not refunded — the refund policy says why.
Before you ask
The questions that come up.
Short answers to what buyers actually ask us. If yours is not here, the address at the bottom of this page reaches a person.
Where does probr get its information?
Public surfaces only — the competitor’s own website and pricing pages, their changelog and blog, news coverage, RSS, and public social posts. Nothing behind a login, nothing from a data broker, and nothing a person could not have read by visiting the same pages themselves.
Is monitoring competitors like this legal?
Reading publicly available material is legal, and automating it does not change that — it is the same act a person performs by opening the page. The lines that do matter are access and load: probr does not sign in to anything, does not go around a paywall, and reads on a daily schedule rather than hammering a site. If you operate somewhere with rules of its own about competitor data, that is worth a look before you buy — this is not legal advice.
How is this different from Google Alerts?
An alert tells you a page mentioned a name. probr reads the page and tells you what changed, who it happened to, and how much it matters — then throws away the rest. The difference shows up on a Monday: alerts hand you nine links to open, probr hands you the two that moved.
What does it cost to watch five competitors?
$19 a month — that is Starter, and five is exactly what it holds. A sixth means moving up to Pro at $69 for 20. Nothing is charged for the first 7 days on any of them.
What happens when I hit the limit?
Nothing breaks and nothing is charged. The competitors you have keep running; adding another asks you to move up a plan first, and that switch takes effect the moment you confirm it. You can go back down again whenever your list shrinks — the only condition is having removed enough competitors to fit.
How soon do I see anything?
Adding a competitor starts a scan straight away, and the first signals usually land within a few minutes. After that probr sweeps once a day for new material, and the brief that pulls the week together arrives Monday morning.
Does it have to be a competitor?
No — anything with a public website works. People point it at an acquirer they are talking to, a partner whose roadmap affects theirs, a customer they want to sound informed with, and fairly often at their own company, to see what probr says about them.
Can I get signals where I already work?
Yes, and on every plan — this is not the part we charge more for. Email and Slack both take delivery, reports export as a link you can hand to somebody, and MCP access lets an AI agent query your feed directly, so you can ask Claude or your own tooling what a competitor did this week instead of going and reading it.
What happens when it gets something wrong?
Every signal carries the link it came from, so checking one takes a click — and it is worth doing before you act on anything that matters. probr is a model reading public material: it will miss things, and it will occasionally state something with more confidence than the source supports.