What is probr
probr watches a short list of competitors and tells you when something about them actually changes.
Every day it reads what they publish — their blog, their changelog, their newsroom and press releases, their LinkedIn — along with the press and industry coverage written about them. Most of what it finds is nothing: a rewritten headline, a conference they sponsored, a hiring post. That gets thrown away. What is left — a price change, a new product, a funding round, a founder leaving — turns into a signal, and once a week the signals become a short written brief.
That is the whole product. It is not complicated, and the difficulty is not in finding information about your competitors. There is far too much of that already. The difficulty is that almost none of it matters, and reading it all to find the part that does is a job nobody has time for.
What you actually get
A feed you can open, and three ways to not have to.
The feed has everything, always. Signals appear as they are found, newest first, tagged with which competitor they belong to and how much they seem to matter.
A weekly brief arrives Monday morning. It is written, not a digest — a headline for the week, the single most important thing that happened, and a few short sections connecting the rest. If nothing happened, there is no brief. Silence is information too.
Push notifications arrive with the brief, on the phone, carrying its headline. One a week, at the same time as the email. Nothing pushes per signal — the feed is the only place signals appear as they are found.
Signals also reach Slack, briefs can be exported as a shareable page, and an AI assistant can read your workspace directly over MCP — so the intelligence is not stuck behind a dashboard you have to remember to open. All three are on every plan.
What probr is not
Being clear about this saves everyone time.
It does not measure your competitors' traffic, keywords, ad spend or funnel. It reads what they publish, the same way a person would, and it has no privileged access to anything.
The AI in probr does one job: reading what was found and deciding what it means. It judges whether something is a real change, what kind of event it is, and how much it matters. That is the part that turns a hundred pages a week into four things worth knowing.
It is not a scraper you configure. You do not write selectors or pick pages. You give it a domain and it works out what the company is, what it sells and who it competes with, then decides what to watch.
It is not a system of record. It is a model reading public material, and it is wrong often enough that you should treat it as a well-briefed colleague rather than a database. Every signal carries the link it came from, so checking one takes a click. What it gets wrong covers this properly, and it is worth reading before you rely on anything.
And it is not built for long lists. probr is priced by how many competitors a plan holds because it is meant for the five or ten companies you genuinely care about. Watching forty of them would cost a lot and tell you very little, because nobody reads forty.
Who it suits
Founders, product marketers and small product teams who already know who their competitors are, and who currently keep up with them by remembering to check.
If your job is competitive intelligence full time and you need auditable coverage of a whole market, probr is not enough on its own. If you have three competitors and no time, it is roughly the whole job.
Where to go next
How it works walks the path from adding a competitor to the brief that lands in your inbox — worth reading once, because it explains why a new competitor takes a few minutes and why some weeks are quiet.
If you would rather just start, the quickstart gets you to your first signals. Every workspace starts with seven days free on Starter — no card — and Starter holds five competitors.
Getting help
Email hello@probr.ai and a person reads it. Include the competitor or the brief you are asking about if there is one; it saves a round trip.
From inside probr there is a shorter path: Settings → Help on the web, and the Settings tab in the iOS and Android apps. Writing from there attaches what your browser or phone was doing when something went wrong, which is usually the difference between a guess and an answer.
If your question is about what we hold about you, or you want your data back or gone, the privacy policy sets out the rights and the address to use.