Using probr

The feed

The feed is every signal from every competitor, newest first. It is the only place signals appear individually. Email and Slack carry the weekly brief rather than the signals themselves, and the inbox carries a single daily line when something critical turns up.

What a row tells you

Each signal shows the competitor it belongs to, what happened in a sentence, its category, and its importance. Opening one gives you the fuller summary, the event type, the direction, and the link.

The date on a signal is when probr found it, which is not always when it happened. A signal detected Tuesday can describe an announcement from the previous Thursday — coverage of an event often lags the event. If the distinction matters, the source will say.

Filtering

Two filters, and they do different jobs.

By competitor is the one to use when you have a question: what has Globex been doing. Everything else drops away.

By category is the one to use when you have a job: product and pricing when you are working on positioning, leadership and legal when you are working out whether a company is stable.

Importance is not a filter. It sorts within what you are looking at, because filtering to critical only means never seeing the medium-importance signal that turned out to matter, and there are far more of those.

Checking a signal

This is the habit worth building, and it is one click.

Every signal carries the URL it came from. Before you act on one — repricing, putting it in a deck, telling a customer something — open the source. The model can attribute an announcement to the wrong company, or state something more firmly than the article did. It is uncommon, and it is not rare enough to skip the check on anything that matters.

Signals marked as a rumour were built on unconfirmed reporting. They are still worth having, because a credible rumour is often the earliest useful thing you get. Do not quote one as fact.

When the feed is empty

For a new workspace this is expected for the first few days. probr starts watching the day you add a competitor and does not backfill history, so an empty feed on day one means it has not seen anything happen yet — not that it is broken.

For an established workspace, an empty week means your competitors published nothing that changed anything. That happens, and it is information. See How it works for what gets thrown away and why.

If a specific competitor has been silent for weeks and you do not believe it, check its status on the Competitors screen. A competitor stuck on failed produces no signals and looks identical to one that is simply quiet.