Concepts
Six words carry most of the product. This page defines them, and it is the page to come back to when a label in the app is not obvious.
Workspace
Everything belongs to a workspace: your competitors, your signals, your delivery settings, your plan. You named it during setup, and briefs carry that name.
Today a workspace has exactly one person in it: you. There is no way to invite a colleague yet, so everything below — competitors, signals, briefs, the plan — is yours alone.
That is worth knowing because it decides how you share. The two ways to get probr's output to someone else are the email recipient list and an exported report, and neither of them gives that person an account.
Competitor
One company you are watching. A competitor is a domain plus everything probr has worked out about the company behind it.
A competitor has a status you will see while it is new:
| Status | What it means |
|---|---|
| Analyzing | Being profiled for the first time. A few minutes. No signals yet. |
| Ready | Being watched daily. The steady state. |
| Failed | Could not be read at all — usually a login wall, bot protection, or a typo in the domain. |
The screen, the docs and the API all use the same word for them.
Signal
One event about one competitor that probr judged to be a real change.
A signal is not an article. Articles are the raw material — everything found on a given day — and most of them never become anything. A signal is what survives the filter, rewritten as a statement of what changed, with the source link attached.
Every signal carries:
- What happened, in a sentence, plus a little detail.
- The link it came from. Always. This is the part to use when it matters.
- A category, an importance, an event type, a direction, and sometimes a rumour flag. Those are the next four sections.
- When probr found it, which is not always when it happened. A signal detected on Tuesday can describe something announced last Thursday.
Importance
How much this appears to change, on four levels. It is derived from an assessment the classifier makes about the event itself, not from where the news appeared or how loudly it was announced.
| Importance | Roughly |
|---|---|
| Critical | Changes the competitive picture. An acquisition, a pivot, a founder leaving. |
| High | Changes something you would want to know this week. A launch, a price change, a big customer. |
| Medium | Real, but not urgent. Most signals sit here. |
| Low | Worth having on record, not worth interrupting anyone for. |
Importance sorts the feed, and it decides one thing beyond that: a day with any critical signals in it produces a single inbox notification saying so. Individual signals are never delivered on their own — email and Slack carry the weekly brief, and the feed is where they appear as they are found.
See the inbox for what does get sent, and when.
Category
Three buckets, used to filter the feed.
Product & pricing — what the company sells and what it charges. Launches, updates, sunsets, price moves, pricing model changes, integrations, geographic expansion, wins and losses of named customers, rebrands, campaigns.
Leadership & legal — who runs the company and what it is bound by. Acquisitions, mergers, partnerships, board and executive changes, layoffs and mass hiring, lawsuits, regulatory action, security incidents, outages, public controversies.
Other updates — everything real that does not fit the first two.
Behind these are around eighty specific event types — Product Launch, Price Decrease, Executive Departure, Data Incident, Regulatory Penalty and so on. The specific type is on the signal; the three categories exist because filtering by eighty things is not filtering.
Direction and rumours
Direction records whether the event is good or bad for the competitor, not for you. A competitor raising a large round is positive for them and probably a problem for you; probr does not try to guess which, because that depends on things it cannot see.
Rumour marks a signal built on reporting that is not confirmed — "sources say", an unnamed leak, a story with no company statement behind it. Rumours are still shown, because a credible rumour is often the earliest useful thing you get. They are marked so you know not to quote one in a board deck.
Brief
The week, written, delivered Monday morning.
A brief is not a summary of your feed. It has a headline, the single most important signal and why it mattered, and a few short sections connecting the rest of the week together. It is written for someone who has not opened the app since the last one.
If the week produced no signals, no brief is sent. This is on purpose. A weekly email that reliably says nothing is a weekly email you stop opening, and then you miss the one that says something.
Reports
A brief can be exported as a standalone page with its own link. This is how people send one to a colleague, an investor or a board.
A report link needs no login. It is unguessable, and it is not indexed by search engines, but anyone holding the link can open it — that is the entire point of it, and it is the thing to be deliberate about. Treat a report link the way you would treat an unlisted document: fine in a private channel, not fine in a public one.
Plans
Three plans — Starter, Pro and Business — and everything on this page works on all of them: daily monitoring, the feed, weekly briefs, email, push, Slack, report export and MCP access.
The only difference is how many competitors each holds: 5, 20 and 50. Adding a competitor inside your plan is free and immediate, with no charge and no confirmation step, because the money was settled when you chose the plan. When it is full, adding asks you to move up first.
Every plan starts with a seven-day free trial. Prices are on the pricing section of the home page, the mechanics are in Plans and limits, and your own bill is in Settings.