Reports

A report is a brief turned into a page with its own address, so you can send it to someone who does not use probr. This is on every plan, and on the trial.

Read this part first#

A report link needs no login. Anyone who has it can open it, sign in or not, customer or not.

The address is long and random, so it will not be guessed and it is not indexed by search engines. That makes it unlisted, not private — and the difference matters the moment a link leaves the conversation you sent it in. A link pasted into a public Slack, a shared doc, or a tweet is a link that has left.

The practical rule: treat a report link like an unlisted document. A private channel or a direct email is fine. Anywhere a stranger could end up reading it is not, because your report says which companies you watch and what you concluded about them — which is competitive information about you.

Making one#

Open a brief and export it. You get a link straight away.

The page is self-contained: the brief's headline, its summary, the top signal and the reasoning behind it, and the nexus sections, laid out to be read by someone with no context on your workspace.

What is on it#

What the brief said, and the competitors it named. Nothing else about your account — no other briefs, no feed, no settings, nothing identifying you, and no way to reach any of it from the page.

Decide before you send#

A link is easy to create and impossible to un-share once it has left. So the decision that matters is the one you make before sending, not after.

If you are not sure a particular week's report should be readable by whoever ends up holding the link, paste the relevant part into an email instead. It takes longer and it is the right amount of effort for something you are unsure about.

Who this is for#

In practice, three uses, and all of them are the same shape — someone who needs the conclusion and will never open a dashboard:

• A board or investor update, where a written weekly beats a screenshot.
• A colleague in another team who wants the market picture once a quarter.
• Your own records, when you want the version of the brief that will not change.

If the person is going to want this every week, add their address to the email recipient list instead. Same content, and it arrives on its own.